Excerpt From The Webinar “Secrets Of An Aligned Branding”

Note : the webinar is in French.

While it is for a specific audience, you might have something to learn from this webinar, whether you are interested in Branding or digital communication / marketing.

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Visual Identity – your logotype is the key

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You site web work for you, NOT the other way

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Tips to help for maintaining a consistent branding

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Melanie Sylla – sylladesign

In the world of digital communication and marketing, it is important to understand what is called the customer journey. It is all about the path taken by your potential client to the decision to buy your product or service, through your various communication tools.

It is therefore essential to well introduce yourself to this potential customer at each touchpoint. For example, the customer who comes to your website – after receiving your business card or following a Google search – will likely go to your Facebook page to validate their feeling, before making a purchase.

Switzerland